BRIEF: As the official airline for the British and Irish Lions Rugby Tour of Australia, QANTAS wanted to leverage this partnership to increase its brand consideration in the UK and Ireland.
SOLUTION: Collaborating with elite creative agency The Hallway, a five part branded content comedy series was created, pitting hand selected Lions fans against Aussie fans in hilarious challenges: The Mane Event.
RESULT: The campaign won awards at both The Caples Awards and Festival of Branded Entertainment. And for the client, audiences were 37% more likely to consider flying QANTAS and the series garnered over 1.75 million views!
BRIEF: New tech start-up KoalaSafe needed a product video to launch its Kickstarter campaign before the two founders head off to Silicon Valley to approach venture capital firms.
SOLUTION: Our approach was to create a story driven video telling the viewers how the company originated through the founder’s personal story as well as highlighting the unique features of the product.
RESULT: KoalaSafe's crowdfunding campaign reached its goal and the video was lauded by Vimeo as a selected 'killer product video'.
eHarmony was looking to acquire new members with a TVC campaign that introduced itself to single adults new to online dating as well as bring across those using other online dating sites.
In collaboration with digital creative agency The Hallway, we utilized a story telling platform with real and existing eHarmony members, both individuals and couples, we elicit their positive personal experiences on screen to show why using eHarmony works so well for its members.
The TVC campaign yielded a 40% increase in eHarmony membership subscriptions!