Case Studies

QANTAS/BING

BRIEF:  As the official airline for the British and Irish Lions Rugby Tour of Australia, QANTAS wanted to leverage this partnership to increase its brand consideration in the UK and Ireland. 

SOLUTION:  Collaborating with elite creative agency The Hallway, a five part branded content comedy series was created, pitting hand selected Lions fans against Aussie fans in hilarious challenges: The Mane Event. 

RESULT:  The campaign won awards at both The Caples Awards and Festival of Branded Entertainment. And for the client, audiences were 37% more likely to consider flying QANTAS and the series garnered over 1.75 million views!

Content: Branded Entertainment Client: Qantas / Bing Agency: The Hallway Awards: Silver Award - The Caples Awards / Silver Award - The BE Awards

Collaboration is key to delivering a great creative product, and on this project as with all the work we have done together, Hixon Films showed themselves to be a wonderfully collaborative partner
— Simon Lee, Executive Creative Director, The Hallway

KOALASAFE

BRIEF:  New tech start-up KoalaSafe needed a product video to launch its Kickstarter campaign before the two founders head off to Silicon Valley to approach venture capital firms. 

SOLUTION:  Our approach was to create a story driven video telling the viewers how the company originated through the founder’s personal story as well as highlighting the unique features of the product. 

RESULT: KoalaSafe's crowdfunding campaign reached its goal and the video was lauded by Vimeo as a selected  'killer product video'. 

Content: KickStarter Product Video Client: KoalaSafe 

We came to Hixon Films with a cool product and little to no idea about how to make it into a good video. Hixon has a real talent for creating a coherent narrative out of the a product and we went on to make a very professional, very engaging and ultimately successful Kickstarter video.
— Stephen Pack, Co-Founder KoalaSafe

eHARMONY

BRIEF:

eHarmony was looking to acquire new members with a TVC campaign that introduced itself to single adults new to online dating as well as bring across those using other online dating sites. 

SOLUTION:

In collaboration with digital creative agency The Hallway, we utilized a story telling platform with real and existing eHarmony members, both individuals and couples, we elicit their positive personal experiences on screen to show why using eHarmony works so well for its members. 

RESULT:

The TVC campaign yielded a 40% increase in eHarmony membership subscriptions! 

Content: TVC Client: eHarmony Agency: The Hallway

Hixon Films facilitated an efficient and effective production process that allowed us, over a period of two years, to repeatedly achieve a high quality output and drive great results for our client.
— Simon Lee, Executive Creative Director, The Hallway